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Mobile User Acquisition Manager

Mobile User Acquisition Manager

Tap Mobile is one of the world’s fastest-growing mobile apps companies. We transform great ideas into elegant software. Our apps have been downloaded over 350 Million times.

We’re looking for a User Acquisition manager to join our amazing growing team where each team member makes an impact.

Responsibilities:

  • Hands-on campaign management on various mobile ad networks
  • Actively manage and carry out large-scale campaigns via various online advertising platforms.
  • Develop benchmarks, set goals, plan and execute online marketing strategies.
  • Create insightful, data-driven reports and draw meaningful conclusions that drive overall sales growth.
  • Test, monitor, and analyze performance and optimize according to KPIs.
  • Design A/B tests to measure lift in campaign performance and improve conversion rate.
  • Identify relevant trends and marketing opportunities, and stay up to date with industry and platforms developments.
  • Perform self-directed performance analyses and communicate key findings to the team.
  • Collaborate with the internal creative team to create assets for campaigns.

Must have:

  • 4+ years in mobile user acquisition and ad buying analysis experience at scale
  • Campaign management on self-served platforms – with over $1M in spend a must
  • Highly analytical and technical: Understands components of ad calls across various channels
  • Ability to manipulate and analyze large quantities of data and present it in reports
  • Deep understanding of mobile attribution
  • Willingness to learn and use third-party ad systems such as ad servers, DSPs, and analytics tools
  • Experience with mobile UA on: Facebook, Twitter, Apple ads, Google ads, Tiktok, DV360